What role does NIL (Name, Image, Likeness) play in NCAA Football today?
What role does NIL (Name, Image, Likeness) play in NCAA Football today?
NIL has transformed NCAA Football by allowing athletes to earn money from endorsements and personal branding. Introduced in July 2021, it provides players with opportunities to profit from their name, image, and likeness, a stark departure from the past when they couldn’t be compensated. NIL deals have significantly impacted recruiting, with some top prospects considering schools where they can maximize earning potential. While it has leveled the playing field for athletes, critics argue that it favors programs with bigger markets or boosters, potentially creating a wider gap between elite and smaller schools.
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