When I launched my first store, I chose the cheapest email tool I could find - and I really regretted it. It lacked automation, had a clunky design, and cost me customers. What I should have done is read https://flowium.com/blog/omnisend-pricing/ from the beginning. Omnisend offers a free plan that includes automation, push notifications, and all the basic features - something that most “free” plans don't have. And when you're ready to scale, the Pro plan will give you unlimited emails and 3,540+ SMS per month in the US. Plus, you'll get a 30% discount if you pay in advance. I wish someone had told me about this before I wasted time and conversions.
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